Justin Drew Bieber is a Canadian pop-R&B singer. Bieber was discovered in 2008 by Scooter Braun, who happened across Bieber’s videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid.

His debut single, “One Time”, was released worldwide during 2009, and charted within the top 30 in over ten countries. It was followed by his debut release, My World, on November 17, 2009, which was certified platinum in the United States, making him the first artist to have seven songs from a debut album chart on the Billboard Hot 100. His first full studio release, My World 2.0, was released on March 23, 2010 and has since received similar success; it debuted at number one and within the top ten of several countries and was certified platinum in the United States. It was preceded by the worldwide top-ten single, “Baby,” in January 2010.